You are Nestle, and Greenpeace targets you for your unethical practices. What do you do?
a) Establish a dialogue with Greenpeace to see how can you improve such practices
b) Ignore it
c) Try getting the campaign banned
Well, Nestle was uncoscious enough to pick c. That's making a statement, twice: I do not intend to change, and I inted to keep it quiet. Lovely, isn't it?